3D technologies for advertising platform

40%
faster production timelines
3D technologies for advertising platform
Crunch implemented cutting-edge 3D technologies, AI-powered crowd simulations, and animation tools for a leading advertising platform, significantly improving design workflows and boosting productivity.
Industry:

Marketing

Location:

Denmark  

Team Size:

1 Backend Developer, 1 3D Designer 

Technologies
Java
Unity 3D
01

About the Client

Our client is a leading provider of high-performing creative solutions, content localization, and variation tools for performance marketers. Their platform helps marketing teams increase productivity, reduce creative costs, and accelerate time-to-market by leveraging powerful technologies.

3D technologies for advertising platform
02

Challenge

To stay competitive and offer cutting-edge services, the client sought to integrate advanced 3D technologies into their advertising platform. They needed a highly skilled team capable of developing tools that would enable designers to create high-quality 3D visuals with automation, using both in-house and third-party digital assets. They also required expertise in AI, animation tools, and efficient back-end development.

03

Solution we Delivered

Crunch was brought on board to develop and enhance several features for the client’s advertising platform. Our team worked closely with the client to accomplish the following objectives:

Back-End Implementations

We handled multiple back-end development tasks to support new product features, ensuring smooth integration with existing infrastructure and improving overall performance.

Execution of Product Development Plans

Our team played a pivotal role in making decisions about the technologies to be used and contributed to the creation of timelines, ensuring that all milestones were met on time and to specification.

AI for Crowd Simulation

We created and implemented AI algorithms capable of simulating crowds in visual scenes. This feature enhanced the platform’s ability to generate realistic, dynamic crowds for advertisements, adding to the visual appeal and engagement of creative assets.

Animation Tool Creation

Our team developed a tool that allowed for the creation of animation layers and seamless blending of animations, providing designers with the flexibility to create complex animations with ease and efficiency.

04

Client’s Results

Crunch successfully assembled a skilled team that was able to meet the client’s needs for 3D technology integration. The client now benefits from enhanced creative capabilities, faster production timelines, and a more powerful advertising platform.

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