We partnered with a leading CX marketing solutions provider to enhance their CMS, integrate advanced search, and migrate their legacy system to Adobe Experience Manager.
KEY INSIGHTS
Scalable CMS Enhancements
Custom CMS features enabled content creators to personalize experiences, reducing bounce rates and increasing conversions
Advanced Search & Migration
Integrating Algolia and Adobe Experience Manager provided users with faster search results and enhanced control over content management
About the client
Our client is an industry leader developing bespoke CX marketing solutions. TheirContent Management System (CMS) offers content management, business and technical consulting, marketing technology, application operations, support, and marketing automation. Since the company started rapidly growing, it needed top-notch dedicated experts for development and platform support.
Challenge
With rapid growth came the need for a more scalable and feature-rich CMS that could support content creation, personalization, and data-driven decision-making. The client needed to migrate their legacy system to a modern platform while ensuring minimal disruption, improved search functionality, and better user engagement.
Project Overview
To meet the client’s requirements, Crunch chose only one correct way, continue working on the core system and implement the following features:
Developed sponsored articles component and the CMS’s vital parts
Created a highly customizable tool for CMS, where end-users can build websites as they go and create engaging content, which decreases bounce rate
Integrating and setting Algolia tool
Our team implemented the site searchfunction via APIs
Migration of legacy CMS on the new platform along with Adobe Experience Manager implementation
The solution gives editors more control to edit content and the ability to detect and track user experience based on their purchasing and browsing history.
Results
Our expertise allowed the client to extend the platform’s functionality and maximize performance while decreasing localization costs. Improvements for CMS have already increased sales conversions as the product met end-users’ needs.
Crunch impressed us with their technical excellence and the sheer ‘meeting of minds and cultures’ and open, honest exchanges. This was not a decision we took lightly, and 5 months into the engagement we continue to be really impressed with how Crunch approach the collaboration, and we’re delighted with the calibre of the team we have working with us.
Gary
Managing Director at a UK Software Development company
Crunch impressed me with is the quality of developers. It is simply much better than in any other company we’ve tried working with.
Klaus
CEO at YouWe
We are impressed with their performance, how they are engaged with product development, and how they care about the product.
Sebastian
Co-Founder & CTO at Accountflow
It’s been a very enjoyable experience. All has been fantastic about communicating, and working.
Marta
Consultant at GIA Networks
Our partnership with Crunch has been an invaluable resource as we’ve scaled.
Ryan
CTO at WorkDove
What I found in Crunch was the technical competency, ability to think outside the box, and very good English.
Garrett
COO at Tabulate
They have a large impact on the whole architecture we ended up with. Overall, I’ve been pleased and impressed with everything Crunch did for us.
Kenneth
CTO at Zuar
Working with Crunch was easy. They were patient with us as we worked through the contract questions and patient again as we were getting our billing set up. The design work was elegant and the developer delivered the app we had contracted for on time and good quality.
Scott
VP of Software Engineering at Analytic Index
The team at Crunch was very nice to work with. They worked diligently and were very professional. When questions or technical problems arose, they answered them quickly and were always ready and kind about helping us.
Miia
Business Management at Conmark Systems
Crunch developer helped us deliver an important feature for our project much faster than expected.
Rosario
VP of Engineering at Profitap
Crunch facilitated a seamless, collaborative effort throughout the project. The team maintained open lines of communication, kept detailed records of task assignments, and adhered to project timelines. Their expertise regarding both design and development sets the company apart.
Sisun
CEO at Chintech
Crunch provides ongoing development support that meets project requirements as needed. Despite their offshore location, they are easy to work with and accessible through communication channels
Bob
CTO at Timegen
The best vendor we could possibly find. Crunch blends practical development with innovative design principals. Internal and external feedback to app development has been positive. They complete project milestones by the planned schedule and deliver within budget. The team’s responsive and willing to engage in productive dialogue.
Jeff
CEO at USA Software Company
Crunch exceeded my expectations. I appreciated the developers’ resourcefulness in the face of constraints and complex requirements. The company able to deliver and complete the project successfully.
Kate
Product manager at Mezonin
The project has gone smoothly so far. Crunch has an exceptional work ethic. Consequentially, they’ve been able to tackle every challenge that comes their way. They manage day-to-day work on their own well but also communicate with us regularly to make sure we’re on the same page.
Andrew
CMO at Qinetics
The app Crunch worked on is clean, streamlined, and functions as intended. Crunch goes above and beyond to ensure that both teams are in tune. The passionate team crafts an enjoyable experience through their positive demeanor and effective project management skills. The team was very friendly, and working with them was a pleasure.
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Uliana
Business Relationship Manager
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