A digital marketing platform for the CX leader

3x
improvement in search speed and relevance
25%
reduction in bounce rate
A digital marketing platform for the CX leader
We partnered with a leading CX marketing solutions provider to enhance their CMS, integrate advanced search, and migrate their legacy system to Adobe Experience Manager.
Industry:

Business Services

Location:

Switzerland

Team Size:

1 Project Manager, 5 Backend Developers

Duration:

ongoing

Technologies
Vue.js
React
Java
01

About the Client

Our client is an industry leader developing bespoke CX marketing solutions. Their Content Management System (CMS) offers content management, business and technical consulting, marketing technology, application operations, support, and marketing automation. Since the company started rapidly growing, it needed top-notch dedicated experts for development and platform support.

A digital marketing platform for the CX leader
02

Challenge

With rapid growth came the need for a more scalable and feature-rich CMS that could support content creation, personalization, and data-driven decision-making. The client needed to migrate their legacy system to a modern platform while ensuring minimal disruption, improved search functionality, and better user engagement.

03

Project Overview

To meet the client’s requirements, Crunch chose only one correct way, continue working on the core system and implement the following features:

Developed sponsored articles component and the CMS’s vital parts

Created a highly customizable tool for CMS, where end-users can build websites as they go and create engaging content, which decreases bounce rate

Integrating and setting Algolia tool

Our team implemented the site search function via APIs

Migration of legacy CMS on the new platform along with Adobe Experience Manager implementation

The solution gives editors more control to edit content and the ability to detect and track user experience based on their purchasing and browsing history.

04

Client’s Results

Our expertise allowed the client to extend the platform’s functionality and maximize performance while decreasing localization costs. Improvements for CMS have already increased sales conversions as the product met end-users’ needs.

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