We partnered with a leading CX marketing solutions provider to enhance their CMS, integrate advanced search, and migrate their legacy system to Adobe Experience Manager.
Custom CMS features enabled content creators to personalize experiences, reducing bounce rates and increasing conversions
Integrating Algolia and Adobe Experience Manager provided users with faster search results and enhanced control over content management
Our client is an industry leader developing bespoke CX marketing solutions. Their Content Management System (CMS) offers content management, business and technical consulting, marketing technology, application operations, support, and marketing automation. Since the company started rapidly growing, it needed top-notch dedicated experts for development and platform support.
With rapid growth came the need for a more scalable and feature-rich CMS that could support content creation, personalization, and data-driven decision-making. The client needed to migrate their legacy system to a modern platform while ensuring minimal disruption, improved search functionality, and better user engagement.
To meet the client’s requirements, Crunch chose only one correct way, continue working on the core system and implement the following features:
Created a highly customizable tool for CMS, where end-users can build websites as they go and create engaging content, which decreases bounce rate
Our team implemented the site search function via APIs
The solution gives editors more control to edit content and the ability to detect and track user experience based on their purchasing and browsing history.
Our expertise allowed the client to extend the platform’s functionality and maximize performance while decreasing localization costs. Improvements for CMS have already increased sales conversions as the product met end-users’ needs.
Business Services
Switzerland
1 Project Manager, 5 Backend Developers
Vue.js, React, Java
ongoing
Crunch impressed me with is the quality of developers. It is simply much better than in any other company we’ve tried working with.
We are impressed with their performance, how they are engaged with product development, and how they care about the product.
It’s been a very enjoyable experience. All has been fantastic about communicating, and working.
Our partnership with Crunch has been an invaluable resource as we’ve scaled.
What I found in Crunch was the technical competency, ability to think outside the box, and very good English.
They have a large impact on the whole architecture we ended up with. Overall, I’ve been pleased and impressed with everything Crunch did for us.
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