Marketing

A digital marketing platform for the CX leader

About

Our client is an industry leader developing bespoke CX marketing solutions. Their Content Management System (CMS) offers content management, business and technical consulting, marketing technology, application operations, support, and marketing automation. Since the company started rapidly growing, it needed top-notch dedicated experts for development and platform support.    

A digital marketing platform for the CX leader

Project Overview

To meet the client’s requirements, Crunch chose only one correct way, continue working on the core system and implement the following features:

Developed sponsored articles component and the CMS’s vital parts

created a highly customizable tool for CMS, where end-users can build websites as they go and create engaging content, which decreases bounce rate; 

Integrating and setting Algolia tool

our team implemented the site search function via APIs;

Migration of legacy CMS on the new platform along with Adobe Experience Manager implementation

the solution gives editors more control to edit content and the ability to detect and track user experience based on their purchasing and browsing history. 

Results

Our expertise allowed the client to extend the platform’s functionality and maximize performance while decreasing localization costs. Improvements for CMS have already increased sales conversions as the product met end-users’ needs.

PROJECT INFO

Industry

Business Services

Location

Switzerland

Team Size

1 Project Manager, 5 Backend Developers

Technologies

Vue.js, React, Java

Duration

ongoing

Have a question? Let’s get in touch!

    By submitting completed “Contact Us” form, your personal data will be processed by Crunch & its subsidiary entities worldwide. Please read our Privacy Notice for more information. If you have any questions regarding your rights or would subsequently decide to withdraw your consent, please send your request to us.

    Contact our consultant
    Consultant
    Uliana
    Business Relationship Manager
    Book a quick intro meeting with our consultant to discuss your ideas or project-related questions.
    Schedule a call
    Get in touch

    We and our partners use technology such as cookies on our site to personalize content and ads, provide social media features, and analyze our traffic. Click “Accept” to consent to the use of this technology across the web.

    Decline