Marketing

Enhancing multi-channel marketing automation with AI-driven personalization

A powerful multi-channel marketing automation platform that uses AI-driven analytics and predictive insights to optimize engagement, boost conversions, and personalize customer interactions across email, web, mobile, and SMS

KEY INSIGHTS
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AI-Driven Personalization

AI-driven automation enhanced customer engagement by delivering hyper-personalized messages across multiple marketing channels

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Real-Time Analytics

Real-time analytics and predictive insights allowed businesses to track performance, optimize campaigns, and improve revenue generation

About the client

Our client, a leading provider of marketing automation solutions for e-commerce, needed to enhance and support their existing platform.

Enhancing multi-channel marketing automation with AI-driven personalization

Challenge

The challenge was to improve customer engagement by delivering highly personalized experiences across multiple channels, including email, web, mobile apps, and SMS, while streamlining marketing workflows and analytics.

Project Overview

To enhance the platform’s functionality and scalability, our team focused on refining key tools and introducing new features to optimize marketing automation:

Advanced Analytics Dashboard

We improved the real-time analytics tool, enabling users to monitor store performance through key metrics on a daily, monthly, or yearly basis.

Historical Performance Comparisons

Implemented a feature to track and compare marketing performance over different timeframes, allowing businesses to assess revenue generation by channel and adjust strategies accordingly.

AI-Driven Data Science & Automation

Developed predictive analytics capabilities that analyze customer behavior patterns, helping marketers identify the right audiences and optimize campaign performance for better conversion rates.

Our team worked on optimizing the platform’s flexible data architecture and open API, allowing businesses to connect multiple marketing channels, gather insights, and automate engagement strategies without requiring extensive development resources.

Results

By leveraging artificial intelligence and machine learning, the enhanced solution enables businesses to deliver hyper-personalized messages rather than generic mass communications. The automation tools also optimize routine marketing processes, reducing manual effort while improving overall campaign effectiveness and customer retention.

PROJECT INFO

Location

Norway

Team Size

5 engineers

Team Location

Poland

Technologies

JavaScript, Angular

Database

Redis

Web Server

Microsoft-IIS

DevOps

Jira, Docker, Jenkins, GitHub

Other technologies

jQuery, ElasticSearch, EC2, RichRevelance, SmarterHQ, Snagit

Clients’ words

Crunch impressed me with is the quality of developers. It is simply much better than in any other company we’ve tried working with.

Poster
Klaus
CEO at YouWe

We are impressed with their performance, how they are engaged with product development, and how they care about the product.

Poster
Sebastian
Co-Founder & CTO at Accountflow

It’s been a very enjoyable experience. All has been fantastic about communicating, and working.

Poster
Marta
Consultant at GIA Networks

Our partnership with Crunch has been an invaluable resource as we’ve scaled.

Poster
Ryan
CTO at WorkDove

What I found in Crunch was the technical competency, ability to think outside the box, and very good English.

Poster
Garrett
COO at Tabulate

They have a large impact on the whole architecture we ended up with. Overall, I’ve been pleased and impressed with everything Crunch did for us.

Poster
Kenneth
CTO at Zuar

Working with Crunch was easy. They were patient with us as we worked through the contract questions and patient again as we were getting our billing set up. The design work was elegant and the developer delivered the app we had contracted for on time and good quality.

Scott
VP of Software Engineering at Analytic Index

The team at Crunch was very nice to work with. They worked diligently and were very professional. When questions or technical problems arose, they answered them quickly and were always ready and kind about helping us.

Miia
Business Management at Conmark Systems

Crunch developer helped us deliver an important feature for our project much faster than expected.

Rosario
VP of Engineering at Profitap

Crunch facilitated a seamless, collaborative effort throughout the project. The team maintained open lines of communication, kept detailed records of task assignments, and adhered to project timelines. Their expertise regarding both design and development sets the company apart.

Sisun
CEO at Chintech

Crunch provides ongoing development support that meets project requirements as needed. Despite their offshore location, they are easy to work with and accessible through communication channels

Bob
CTO at Timegen

The best vendor we could possibly find. Crunch blends practical development with innovative design principals. Internal and external feedback to app development has been positive. They complete project milestones by the planned schedule and deliver within budget. The team’s responsive and willing to engage in productive dialogue.

Jeff
CEO at USA Software Company

Crunch exceeded my expectations. I appreciated the developers’ resourcefulness in the face of constraints and complex requirements. The company able to deliver and complete the project successfully.

Kate
Product manager at Mezonin

The project has gone smoothly so far. Crunch has an exceptional work ethic. Consequentially, they’ve been able to tackle every challenge that comes their way. They manage day-to-day work on their own well but also communicate with us regularly to make sure we’re on the same page.

Andrew
CMO at Qinetics

The app Crunch worked on is clean, streamlined, and functions as intended. Crunch goes above and beyond to ensure that both teams are in tune. The passionate team crafts an enjoyable experience through their positive demeanor and effective project management skills. The team was very friendly, and working with them was a pleasure.

Ian
CEO at Biomicc

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