Analytics tool
represents a dashboard with a real-time view of the store, showing key metrics performance on the daily, monthly, or yearly basis.
Marketing
Multi-channel marketing automation
Project Overview
The solution represents a comprehensive e-commerce personalization suite with the ability to send automated triggered and segmented campaigns. The solution helps build unified and personalized messages across multiple channels. Using an extensive template library, users can deliver meaningful messages without resorting to coding.
Historical comparisons
for each period of time enable to measure recent performance against historical performance. Also, the tool provides analytics that shows revenue by channels to see which channels are effectively driving revenue.
Data science and automation
performs predictive analytics on the customers’ behavioral data so that digital marketers can easily target the right audiences to improve campaign performance.
Once the client’s store is integrated into the solution, they can start connecting more marketing channels to collect data, create better customer experiences, and develop long-term loyalty. Due to the solution’s flexible data architecture and open API, the clients can create powerful integrations with any enterprise system.
Results
Using artificial intelligence and advanced machine learning, the solution allows to adapt communication in notifications and emails so that the customers receive personalized messages rather than generic, automated mass messages. Company-wise, the solution helps optimize routine processes and improve performance.
PROJECT INFO
Location
Norway
Team Size
5 engineers
Team Location
Poland
Technologies
JavaScript, Angular
Database
Redis
Web Server
Microsoft-IIS
DevOps
Jira, Docker, Jenkins, GitHub
Other technologies
jQuery, ElasticSearch, EC2, RichRevelance, SmarterHQ, Snagit
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