About the client
Our client, a leading provider of marketing automation solutions for e-commerce, needed to enhance and support their existing platform.
A powerful multi-channel marketing automation platform that uses AI-driven analytics and predictive insights to optimize engagement, boost conversions, and personalize customer interactions across email, web, mobile, and SMS
Our client, a leading provider of marketing automation solutions for e-commerce, needed to enhance and support their existing platform.
The challenge was to improve customer engagement by delivering highly personalized experiences across multiple channels, including email, web, mobile apps, and SMS, while streamlining marketing workflows and analytics.
To enhance the platform’s functionality and scalability, our team focused on refining key tools and introducing new features to optimize marketing automation:
We improved the real-time analytics tool, enabling users to monitor store performance through key metrics on a daily, monthly, or yearly basis.
Implemented a feature to track and compare marketing performance over different timeframes, allowing businesses to assess revenue generation by channel and adjust strategies accordingly.
Developed predictive analytics capabilities that analyze customer behavior patterns, helping marketers identify the right audiences and optimize campaign performance for better conversion rates.
Our team worked on optimizing the platform’s flexible data architecture and open API, allowing businesses to connect multiple marketing channels, gather insights, and automate engagement strategies without requiring extensive development resources.
By leveraging artificial intelligence and machine learning, the enhanced solution enables businesses to deliver hyper-personalized messages rather than generic mass communications. The automation tools also optimize routine marketing processes, reducing manual effort while improving overall campaign effectiveness and customer retention.
Norway
5 engineers
Poland
JavaScript, Angular
Redis
Microsoft-IIS
Jira, Docker, Jenkins, GitHub
jQuery, ElasticSearch, EC2, RichRevelance, SmarterHQ, Snagit
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