Multi-channel marketing automation

About

The challenge was to support and enhance an existing solution that offers marketing personalization, automation, and analytics for e-commerce businesses, providing unique customer experience across email, web and mobile applications, as well as SMS.

Project Overview

The solution represents a comprehensive e-commerce personalization suite with the ability to send automated triggered and segmented campaigns. The solution helps build unified and personalized messages across multiple channels. Using an extensive template library, users can deliver meaningful messages without resorting to coding.

Analytics tool

represents a dashboard with a real-time view of the store, showing key metrics performance on the daily, monthly, or yearly basis.

Historical comparisons

for each period of time enable to measure recent performance against historical performance. Also, the tool provides analytics that shows revenue by channels to see which channels are effectively driving revenue.

Data science and automation

performs predictive analytics on the customers’ behavioral data so that digital marketers can easily target the right audiences to improve campaign performance.

Once the client’s store is integrated into the solution, they can start connecting more marketing channels to collect data, create better customer experiences, and develop long-term loyalty. Due to the solution’s flexible data architecture and open API, the clients can create powerful integrations with any enterprise system.

Results

Using artificial intelligence and advanced machine learning, the solution allows to adapt communication in notifications and emails so that the customers receive personalized messages rather than generic, automated mass messages. Company-wise, the solution helps optimize routine processes and improve performance.

PROJECT INFO

Location

Norway

Team Size

5 engineers

Team Location

Poland

Technologies

JavaScript, Angular

Database

Redis

Web Server

Microsoft-IIS

DevOps

Jira, Docker, Jenkins, GitHub

Other technologies

jQuery, ElasticSearch, EC2, RichRevelance, SmarterHQ, Snagit

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Clients’ words

Crunch impressed me with is the quality of developers. It is simply much better than in any other company we’ve tried working with.

Klaus

CEO at YouWe

We are impressed with their performance, how they are engaged with product development, and how they care about the product.

Sebastian

Co-Founder & CTO at Accountflow

It’s been a very enjoyable experience. All has been fantastic about communicating, and working.

Marta

Consultant at GIA Networks

Our partnership with Crunch has been an invaluable resource as we’ve scaled.

Ryan

CTO at WorkDove

What I found in Crunch was the technical competency, ability to think outside the box, and very good English.

Garrett

COO at Tabulate

They have a large impact on the whole architecture we ended up with. Overall, I’ve been pleased and impressed with everything Crunch did for us.

Kenneth

CTO at Zuar

Working with Crunch was easy. They were patient with us as we worked through the contract questions and patient again as we were getting our billing set up. The design work was elegant and the developer delivered the app we had contracted for on time and good quality.

Scott

VP of Software Engineering at Analytic Index

The team at Crunch was very nice to work with. They worked diligently and were very professional. When questions or technical problems arose, they answered them quickly and were always ready and kind about helping us.

Miia

Business Management at Conmark Systems

Crunch developer helped us deliver an important feature for our project much faster than expected.

Rosario

VP of Engineering at Profitap

Crunch facilitated a seamless, collaborative effort throughout the project. The team maintained open lines of communication, kept detailed records of task assignments, and adhered to project timelines. Their expertise regarding both design and development sets the company apart.

Sisun

CEO at Chintech

Crunch provides ongoing development support that meets project requirements as needed. Despite their offshore location, they are easy to work with and accessible through communication channels

Bob

CTO at Timegen

The best vendor we could possibly find. Crunch blends practical development with innovative design principals. Internal and external feedback to app development has been positive. They complete project milestones by the planned schedule and deliver within budget. The team’s responsive and willing to engage in productive dialogue.

Jeff

CEO at USA Software Company

Crunch exceeded my expectations. I appreciated the developers’ resourcefulness in the face of constraints and complex requirements. The company able to deliver and complete the project successfully.

Kate

Product manager at Mezonin

The project has gone smoothly so far. Crunch has an exceptional work ethic. Consequentially, they’ve been able to tackle every challenge that comes their way. They manage day-to-day work on their own well but also communicate with us regularly to make sure we’re on the same page.

Andrew

CMO at Qinetics

The app Crunch worked on is clean, streamlined, and functions as intended. Crunch goes above and beyond to ensure that both teams are in tune. The passionate team crafts an enjoyable experience through their positive demeanor and effective project management skills. The team was very friendly, and working with them was a pleasure.