Case Studies
Retail

Optimizing customer in-store experience and operational efficiency

About

The main goal of the Customer was to maintain and enhance their existing analytics software that uses AI and computer vision to optimize store productivity and improve shoppers’ experience.

Their solution consists of tools for optimizing the store layout and merchandising, monitoring the conversion rates per store sections, preventing losses, evaluating marketing performance, and monitoring staff.

Optimizing customer in-store experience and operational efficiency

Project Overview

Crunch team consisting of 6 developers has contributed to the development of the following tools:

Marketing tool

that analyzes the shopping habits for launching target marketing campaigns and measuring different KPIs (revenue, store traffic, conversion rate, and more).

Retail management tool

that optimizes in-store experience through rearranging product placements and monitors the traffic and conversion rates per store or product sections.

Merchandising tool

that checks the impact of various product placements, evaluates reactions to different designs, and improves the store layouts.

Operations tool

that optimizes operational costs while maintaining the quality of service and evaluates staff performance.

Loss prevention tool

that detects fraudulent transactions and ensures retail compliance through alerts and surveillance footage.

The solution can be easily integrated into the existing clients’ systems and helps transform in-store video feeds from the surveillance cameras into useful store indicators. The clients can also get a snapshot of their stores’ performance with all the needed metrics, such as stores or sections performance, shoppers’ demographics, conversion rate, and more.

Results

As an outcome of our cooperation with the Customer, the solution continues to empower retailers around the world to digitize and transform their business through innovative and highly effective tools

PROJECT INFO

Industry

Retail

Location

Germany

Team Size

4 engineers

Team Location

Cyprus

Technologies

JavaScript, Bootstrap, HTML5

Database

Oracle

Web Server

S3, EC2, CloudFront

DevOps

Google Compute Engine, Bugsnag, Heroku

Other technologies

jQuery, ELB, DigiCert, Drift

Duration

Ongoing

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