We enhanced an AI-powered SaaS analytics platform for retail, optimizing store layouts, improving conversion rates, and preventing losses through real-time data insights.
Leveraging AI-driven analytics to enhance store layouts, marketing effectiveness, and operational efficiency
Providing businesses with real-time insights to refine merchandising strategies and minimize revenue losses
Our client provides AI-powered analytics software that enhances store productivity and improves the in-store shopping experience. Their solution optimizes store layouts, monitors conversion rates, prevents losses, evaluates marketing performance, and tracks staff efficiency. To ensure continuous improvement, they needed a reliable tech partner to maintain and enhance their platform’s capabilities.
The client faced several challenges in refining their analytics software. They needed a system that could seamlessly process large amounts of in-store video data, generate actionable insights in real-time, and integrate smoothly with existing retail systems. Additionally, they sought to improve loss prevention and marketing effectiveness while ensuring high security and accuracy in data processing.
To address these needs, our team of 6 developers enhanced the platform’s core functionality and developed the following tools:
Analyzes shopping habits to launch targeted marketing campaigns and measure KPIs (revenue, store traffic, and conversion rates more).
Optimizes product placements, monitors store traffic, and tracks conversion rates across different store sections for better merchandising decisions.
Evaluates the impact of various product placements and store layouts, helping businesses improve design strategies based on customer behavior.
Reduces operational costs while maintaining service quality by evaluating staff performance and optimizing workflows.
Detects fraudulent transactions and ensures compliance through real-time alerts and surveillance footage analysis.
The enhanced solution integrates seamlessly with existing retail systems, transforming surveillance footage into valuable insights on store performance, customer demographics, and key business metrics.
Through our collaboration, the client’s solution continues to empower global retailers with cutting-edge tools for digitizing and transforming their businesses. The platform now enables businesses to make data-driven decisions, improve efficiency, and enhance customer experiences at scale.
Retail
Germany
4 engineers
Cyprus
JavaScript, Bootstrap, HTML5
Oracle
S3, EC2, CloudFront
Google Compute Engine, Bugsnag, Heroku
jQuery, ELB, DigiCert, Drift
Ongoing
Crunch impressed me with is the quality of developers. It is simply much better than in any other company we’ve tried working with.
We are impressed with their performance, how they are engaged with product development, and how they care about the product.
It’s been a very enjoyable experience. All has been fantastic about communicating, and working.
Our partnership with Crunch has been an invaluable resource as we’ve scaled.
What I found in Crunch was the technical competency, ability to think outside the box, and very good English.
They have a large impact on the whole architecture we ended up with. Overall, I’ve been pleased and impressed with everything Crunch did for us.
By refactoring the architecture, implementing AI-driven data preprocessing and visualization, and streamlining deployment with DevOps, we delivered a scalable, cost-effective solution.
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