By developing an AI-powered platform with intuitive customization, real-time analytics, and seamless integrations, we revolutionized how businesses create and monetize interactive video content
AI-powered content customization, branching, and smart recommendations boost engagement and user retention
Shoppable video features, real-time analytics, and audience insights drive higher conversion rates and content profitability
Our client, a media technology company, sought to develop an interactive video platform that empowers creators, advertisers, and businesses to enhance engagement and monetization. The platform is designed for industries such as e-commerce, education, entertainment, and marketing, providing them with tools to create dynamic, immersive video experiences.
The client needed a solution that would allow users to add interactive elements, track real-time viewer behavior, and seamlessly integrate e-commerce functionality — all without requiring complex coding skills. Scalability was also a concern, as the platform needed to support high user traffic across multiple devices and platforms.
To meet the client’s needs, we developed an AI-powered interactive video platform with the following key features:
Creators can easily add hotspots, call-to-action buttons, and shopping links with a drag-and-drop interface, enabling content personalization without coding
Viewers can choose storylines and change audio in real-time. AI adapts content to viewer preferences, boosting engagement
The platform tracks viewer interactions, offering insights on engagement, product interest, and conversions to help creators optimize content
Shoppable videos allow viewers to add products to their carts directly, turning content into a direct sales channel
AI-driven recommendations suggest relevant content based on viewer behavior, enhancing engagement
The platform ensures smooth playback across all devices, with cloud infrastructure supporting high traffic and low latency
Our platform’s features drove measurable success across several key areas:
Interactive elements and personalized video experiences led to longer watch times and better audience retention.
Shoppable videos and AI recommendations boosted direct sales and ad revenue for creators and businesses.
Real-time analytics provided actionable insights that helped businesses refine content strategies, improve targeting, and increase engagement.
The platform integrated effortlessly with e-commerce, marketing tools, and CMS, ensuring smooth workflows for users.
Singapore, Dublin
4 engineers
Ruby
PostgreSQL
Apache Web Server
Varnish, Git
CloudFront, Route53, Vimeo, Zendesk, Yotpo
Crunch impressed me with is the quality of developers. It is simply much better than in any other company we’ve tried working with.
We are impressed with their performance, how they are engaged with product development, and how they care about the product.
It’s been a very enjoyable experience. All has been fantastic about communicating, and working.
Our partnership with Crunch has been an invaluable resource as we’ve scaled.
What I found in Crunch was the technical competency, ability to think outside the box, and very good English.
They have a large impact on the whole architecture we ended up with. Overall, I’ve been pleased and impressed with everything Crunch did for us.
By refactoring the architecture, implementing AI-driven data preprocessing and visualization, and streamlining deployment with DevOps, we delivered a scalable, cost-effective solution.
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