Marketing

Revolutionizing interactive video content

About

The challenge was to deliver a solution that would provide creators, advertisers, and media representatives with the tools needed to create and deploy interactive videos across different platforms.

Revolutionizing interactive video content

Project Overview

The solution provides user-friendly dashboards and templates for working with videos. Creators can easily add hotspots, call-to-action buttons, and links directing to online stores. They can fully customize their content without resorting to coding. The solution offers templates for various industries (e-commerce, education, sports, advertisement, recruitment, and more) with a possibility to request a custom template.

The solution is available on any device, delivering interactive content experiences on all screen sizes.

Interactivity

Viewers can interact with the content.

Integrated shoppability

Viewers can add items from videos to their carts in one click.

Branching

Viewers can choose what they want to see and change soundtracks.

An analytics engine for video provides data on every viewer, enabling creators to better understand the audience and improve their content. Using real-time interaction and product analytics, they can see which parts of the content are trending and track interactions across all digital media.

An email creator tool helps deliver interactive teasers, promoting client engagement.

Computer vision and deep learning help make visual content more interactive, providing AI-based recommendations and suggestions.

Results

The solution is changing the way of perceiving information through video, making the experience more engaging and enjoyable. Various industries benefit from distributing more information to their audience through interactive or shoppable videos.

PROJECT INFO

Location

Singapore, Dublin

Team Size

4 engineers

Team Location

Ukraine

Technologies

Ruby

Database

PostgreSQL

Web Server

Apache Web Server

DevOps

Varnish, Git

Other technologies

CloudFront, Route53, Vimeo, Zendesk, Yotpo

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    Consultant
    Uliana
    Business Relationship Manager
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