Retail

Website maintenance and UX audit for the US Inc. 5000 company

About

Our client is a large US fitness equipment services company included at the top of Inc. 5000 fastest growing businesses.   

They reached out to Crunch to improve the existing website from the technical and user experience side to align it with the latest field demands. As the competition in the market is high, it was an inevitable step, to remain on top. 

Website maintenance and UX audit for the US Inc. 5000 company

Project Overview

After a detailed website audit, our experts built a roadmap of the improvements required to help the client retain current customers and attract new ones. They were as follows: 

 

Fix bugs and website maintenance

we jumpstart our collaboration from critical bug fixing, updating old components and tools, including PostgreSQL upgrade; 

Design audit

website checkup to find gaps in design consistency and improve UI/UX; 

Set up third-party integrations

the client wanted integration with Amazon and Walmart marketplaces to add the new sales channels, and HubSpot integration to run sales in one place; 

Writing accurate technical documentation

allows structured the project and accelerates its planning, execution, and maintenance. 

Results

Even though our cooperation is just beginning, the client is satisfied with the current results, project time, and budget management. Our next steps are to make their website a single place for all orders and to redesign the website with UI/UX principles that’ll boost sales processes. 
 

PROJECT INFO

Industry

eCommerce / Wellness and Fitness Services  

Location

USA

Technologies

Ruby on Rails, PostgreSQL

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    Consultant
    Uliana
    Business Relationship Manager
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