Retail

Website maintenance and UX audit for the US Inc. 5000 company

Crunch partnered with a leading US fitness equipment services company to optimize their website with a UX audit, bug fixes, and third-party integrations, enhancing performance and improving customer retention

KEY INSIGHTS
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Website Optimization

Bug fixes, system updates, and design improvements ensured the site met industry standards and improved user experience.

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Seamless Integrations

Integrated third-party tools like Amazon, Walmart, and HubSpot to expand sales channels and streamline operations.

About the client

Our client is a large fitness equipment services company, proudly included in the prestigious Inc. 5000 list of fastest-growing businesses in the US.

Website maintenance and UX audit for the US Inc. 5000 company

Challenge

With a growing customer base and increasing competition, the client needed to upgrade their website for better performance, functionality, and user experience. Their existing website was outdated and lacked certain critical integrations. Additionally, they needed a redesign to keep up with market trends, attract new customers, and retain existing ones.

Project Overview

We began the collaboration with a comprehensive audit of the client’s website, after which we developed a roadmap for improvements to meet their goals. The key tasks included:

Bug Fixes & Website Maintenance

We began by addressing critical bugs and updating the website’s components. We also upgraded PostgreSQL to enhance performance, security, and compatibility with modern technologies.

Design Audit

A full audit of the website’s design was conducted to identify gaps in design consistency and improve the UI/UX for a more seamless user experience. This step was essential to ensure the site was visually appealing and easy to navigate for users.

Third-Party Integrations

To streamline operations and expand sales channels, we integrated the website with Amazon and Walmart marketplaces. We also integrated HubSpot to manage sales, marketing, and customer relations more effectively from a single platform.

Technical Documentation

We created detailed technical documentation to structure the project and ensure its efficient planning, execution, and future maintenance. This documentation allowed the client to better understand the system and provided a clear roadmap for further development.

Results

The project is still ongoing, but initial results have been positive. The client is already seeing improvements in website performance, customer satisfaction, and operational efficiency. The website is now more reliable and user-friendly, with a solid foundation for future growth. Moving forward, we will focus on further redesigning the site using UI/UX principles to boost sales and enhance user experience.

PROJECT INFO

Industry

eCommerce / Wellness and Fitness Services  

Location

USA

Technologies

Ruby on Rails, PostgreSQL

Clients’ words

Crunch impressed me with is the quality of developers. It is simply much better than in any other company we’ve tried working with.

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Klaus
CEO at YouWe

We are impressed with their performance, how they are engaged with product development, and how they care about the product.

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Sebastian
Co-Founder & CTO at Accountflow

It’s been a very enjoyable experience. All has been fantastic about communicating, and working.

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Marta
Consultant at GIA Networks

Our partnership with Crunch has been an invaluable resource as we’ve scaled.

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Ryan
CTO at WorkDove

What I found in Crunch was the technical competency, ability to think outside the box, and very good English.

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Garrett
COO at Tabulate

They have a large impact on the whole architecture we ended up with. Overall, I’ve been pleased and impressed with everything Crunch did for us.

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Kenneth
CTO at Zuar

Working with Crunch was easy. They were patient with us as we worked through the contract questions and patient again as we were getting our billing set up. The design work was elegant and the developer delivered the app we had contracted for on time and good quality.

Scott
VP of Software Engineering at Analytic Index

The team at Crunch was very nice to work with. They worked diligently and were very professional. When questions or technical problems arose, they answered them quickly and were always ready and kind about helping us.

Miia
Business Management at Conmark Systems

Crunch developer helped us deliver an important feature for our project much faster than expected.

Rosario
VP of Engineering at Profitap

Crunch facilitated a seamless, collaborative effort throughout the project. The team maintained open lines of communication, kept detailed records of task assignments, and adhered to project timelines. Their expertise regarding both design and development sets the company apart.

Sisun
CEO at Chintech

Crunch provides ongoing development support that meets project requirements as needed. Despite their offshore location, they are easy to work with and accessible through communication channels

Bob
CTO at Timegen

The best vendor we could possibly find. Crunch blends practical development with innovative design principals. Internal and external feedback to app development has been positive. They complete project milestones by the planned schedule and deliver within budget. The team’s responsive and willing to engage in productive dialogue.

Jeff
CEO at USA Software Company

Crunch exceeded my expectations. I appreciated the developers’ resourcefulness in the face of constraints and complex requirements. The company able to deliver and complete the project successfully.

Kate
Product manager at Mezonin

The project has gone smoothly so far. Crunch has an exceptional work ethic. Consequentially, they’ve been able to tackle every challenge that comes their way. They manage day-to-day work on their own well but also communicate with us regularly to make sure we’re on the same page.

Andrew
CMO at Qinetics

The app Crunch worked on is clean, streamlined, and functions as intended. Crunch goes above and beyond to ensure that both teams are in tune. The passionate team crafts an enjoyable experience through their positive demeanor and effective project management skills. The team was very friendly, and working with them was a pleasure.

Ian
CEO at Biomicc

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